Monthly Archives: March 2018

March 2018

How Things Catch On

By | 2018-03-11T19:23:07+00:00 March 11th, 2018|Contagion, Marketing, Segmentation, Strategy, Tools|

When something new appears on the scene, such as television, mobile phones, Google, or gluten-free cupcakes, not everyone rushes out to buy them at once. Some people jump in feet first, others hang-back a bit, and some finally give in. A perceptive chap, Everett Rogers, looked into how new ideas catch on and an interesting

Lessons from the ‘Mad’ Dentist of Brisbane.

By | 2018-03-02T22:59:49+00:00 March 2nd, 2018|Acquisition, Competition, Segmentation, Strategy, Tactics|

As slogans go 'mad' isn't the best for dentists. A manic dentist wielding a masonry drill above your open mouth doesn't inspire confidence! Fortunately, the 'mad' bit comes from the fact this one fired more than half his customers in a single day. You see, Dr. Paddi was miserable and his patients were to blame.