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About Mark Rowland

Hmm, what to say? Well, I've been told that I'm pragmatic and professional (whatever that means) and that my marketing expertise gets results. Basically, I'm a big believer that when done right, marketing can change the trajectory of an organization (for the better!).

March 2018

How Things Catch On

By | 2018-03-11T19:23:07+00:00 March 11th, 2018|Contagion, Marketing, Segmentation, Strategy, Tools|

When something new appears on the scene, such as television, mobile phones, Google, or gluten-free cupcakes, not everyone rushes out to buy them at once. Some people jump in feet first, others hang-back a bit, and some finally give in. A perceptive chap, Everett Rogers, looked into how new ideas catch on and an interesting

Lessons from the ‘Mad’ Dentist of Brisbane.

By | 2018-03-02T22:59:49+00:00 March 2nd, 2018|Acquisition, Competition, Segmentation, Strategy, Tactics|

As slogans go 'mad' isn't the best for dentists. A manic dentist wielding a masonry drill above your open mouth doesn't inspire confidence! Fortunately, the 'mad' bit comes from the fact this one fired more than half his customers in a single day. You see, Dr. Paddi was miserable and his patients were to blame.

February 2018

Creating Effective Teams

By | 2018-02-27T00:27:24+00:00 February 26th, 2018|Internal Marketing, Meetings, Project Management, Psychology, Strategy, Teams, Tools|

Teams are formed and then swiftly dissolved on an increasingly regular basis. Perhaps they're set-up for that one critical project before being disbanded without a moments thought. The challenge is figuring out how to get this ragtag (sometimes jaded) bunch performing as a high functioning team in the shortest time. An overwhelming array of models

How to Work More Efficiently

By | 2018-02-25T21:33:53+00:00 February 25th, 2018|Strategy, Tools|

We all know it's important to focus on the long-term, on pursuing those tough to acquire skills, on developing that network, and on planting that 'tree'. But there's often a seemingly unending queue of urgent things that only you can possibly do. These urgent things shout loudly, vying for your attention and so they get it,

What’s the benefit of getting customer feedback?

By | 2018-02-19T23:08:30+00:00 February 19th, 2018|Communication, Customer Discovery, Customer Feedback, Customer Service, Tools|

If we don't seek out customer feedback, we'll never know what leads to satisfied customers. If we don't know what creates satisfied customers, increasing customer loyalty will always be guesswork. Some insights: - It costs between 5 & 25 times more to acquire a new customer than to retain existing ones. - The greatest source

Another Point of View

By | 2018-02-19T00:05:42+00:00 February 19th, 2018|Customer Discovery, Customer Service, Emotion, Personal Development|

Sometimes it IS a 6, Sometimes it IS a 9, & Sometimes it ISN'T either, it's something else quite entirely. Being open to the idea of seeing things from another perspective at the very least helps us to check our thinking and may even present valuable opportunities. Think, where we'd be without the 'failing' post-it

On Feedback

By | 2018-02-18T17:03:45+00:00 February 18th, 2018|Internal Marketing, Meetings, Personal Development, Tools|

Getting feedback can be an awkward and sometimes painful experience (giving it can be even worse!). Whenever you're on the receiving end it can be helpful to ask yourself: "What can I do with this?" It's not just about figuring out what has/hasn't succeeded, it's also about choosing if and how to react. This model

The Paradox of Choice

By | 2018-02-17T00:48:14+00:00 February 17th, 2018|Marketing, Psychology, Tactics|

People often think more means more. The more information we have, the more options to choose from, the better the final outcome and the happier we'll be. Often, however, the opposite is true: the more choices we have, the higher our expectations become - and the more we worry about making the 'wrong' decision. Enter

Your Culture Is Your Brand

By | 2018-02-15T23:43:03+00:00 February 15th, 2018|Branding, Communication, Internal Marketing|

Employee handbooks, like that rare bird the Yellow Pages, are often found hanging out propping open doors. There seems to be an intercompany tussle to see whose can be crowned driest of them all. But in the right hands, an employee handbook can be a powerful vehicle for attracting the right employees, communicating values, and