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About Mark Rowland

Hmm, what to say? Well, I've been told that I'm pragmatic and professional (whatever that means) and that my marketing expertise gets results. Basically, I'm a big believer that when done right, marketing can change the trajectory of an organization (for the better!).

March 2018

How Things Catch On

By |2018-03-11T19:23:07+00:00March 11th, 2018|Contagion, Marketing, Segmentation, Strategy, Tools|

When something new appears on the scene, such as television, mobile phones, Google, or gluten-free cupcakes, not everyone rushes out to buy them at once. Some people jump in feet first, others hang-back a bit, and some finally give in. A perceptive chap, Everett Rogers, looked into how new ideas catch on and an interesting

Lessons from the ‘Mad’ Dentist of Brisbane.

By |2018-03-02T22:59:49+00:00March 2nd, 2018|Acquisition, Competition, Segmentation, Strategy, Tactics|

As slogans go 'mad' isn't the best for dentists. A manic dentist wielding a masonry drill above your open mouth doesn't inspire confidence! Fortunately, the 'mad' bit comes from the fact this one fired more than half his customers in a single day. You see, Dr. Paddi was miserable and his patients were to blame.

February 2018

Creating Effective Teams

By |2018-02-27T00:27:24+00:00February 26th, 2018|Internal Marketing, Meetings, Project Management, Psychology, Strategy, Teams, Tools|

Teams are formed and then swiftly dissolved on an increasingly regular basis. Perhaps they're set-up for that one critical project before being disbanded without a moments thought. The challenge is figuring out how to get this ragtag (sometimes jaded) bunch performing as a high functioning team in the shortest time. An overwhelming array of models

How to Work More Efficiently

By |2018-02-25T21:33:53+00:00February 25th, 2018|Strategy, Tools|

We all know it's important to focus on the long-term, on pursuing those tough to acquire skills, on developing that network, and on planting that 'tree'. But there's often a seemingly unending queue of urgent things that only you can possibly do. These urgent things shout loudly, vying for your attention and so they get it,

What’s the benefit of getting customer feedback?

By |2018-02-19T23:08:30+00:00February 19th, 2018|Communication, Customer Discovery, Customer Feedback, Customer Service, Tools|

If we don't seek out customer feedback, we'll never know what leads to satisfied customers. If we don't know what creates satisfied customers, increasing customer loyalty will always be guesswork. Some insights: - It costs between 5 & 25 times more to acquire a new customer than to retain existing ones. - The greatest source

Another Point of View

By |2018-02-19T00:05:42+00:00February 19th, 2018|Customer Discovery, Customer Service, Emotion, Personal Development|

Sometimes it IS a 6, Sometimes it IS a 9, & Sometimes it ISN'T either, it's something else quite entirely. Being open to the idea of seeing things from another perspective at the very least helps us to check our thinking and may even present valuable opportunities. Think, where we'd be without the 'failing' post-it