February 2018

Your Culture Is Your Brand

By |2018-02-15T23:43:03+00:00February 15th, 2018|Branding, Communication, Internal Marketing|

Employee handbooks, like that rare bird the Yellow Pages, are often found hanging out propping open doors. There seems to be an intercompany tussle to see whose can be crowned driest of them all. But in the right hands, an employee handbook can be a powerful vehicle for attracting the right employees, communicating values, and

January 2018

When Logos Go Rogue

By |2018-02-19T00:29:43+00:00January 29th, 2018|Branding, Communication, Creativity, Marketing, Strategy|

Your logo is quite possibly the most important element of your brand. Here are 4 things to keep in mind when evaluating yours: 1. Avoid anything trendy - you'll regret it quicker than you can say "fidget spinner". 2. Be distinctive - something that cuts through the noise, but doesn't confuse. 3. Is created with