This interactive course offers a comprehensive overview of behavioral science findings with significant relevance to planning. It encompasses the latest discoveries in the field alongside lesser-known classic experiments.

These insights extend across all parts of marketing, spanning from creativity to media, pricing to strategy, providing a distinct competitive advantage.

Moreover, the course will present behavioral science insights within a straightforward framework, facilitating their practical application to the challenges you encounter.

What will you learn?

• In-depth comprehension of pertinent behavioral biases
• Application of behavioral science principles in advertising
• Framework for applying insights to personal challenges
• Innovative research methods beyond consumer claims
• Direction on conducting efficient, cost-effective experiments to validate insights