Behavioural Science to Solve Marketing Challenges – July

This course explores the psychological shortcuts that shape consumer behaviour.


What’s Included?

This interactive course offers a comprehensive overview of behavioral science findings with significant relevance to planning. It encompasses the latest discoveries in the field alongside lesser-known classic experiments.

These insights extend across all parts of marketing, spanning from creativity to media, pricing to strategy, providing a distinct competitive advantage.

Moreover, the course will present behavioral science insights within a straightforward framework, facilitating their practical application to the challenges you encounter.

What will you learn?

  • In-depth comprehension of pertinent behavioral biases
  • Application of behavioral science principles in advertising
  • Framework for applying insights to personal challenges
  • Innovative research methods beyond consumer claims
  • Direction on conducting efficient, cost-effective experiments to validate insights


BEcause luck is not a strategy.