Not everything under the sun, just the stuff to get it done.
Your Marketing Rules is essentially marketing’s greatest hits – simplified, refined, and integrated. The one-stop-shop for effective marketing services in Singapore.
Less isn’t more, it’s better.
Our Marketing Services:
Consider us your virtual digital marketing team. No matter whether you’re starting from scratch, looking to grow, or you’re already well established, Your Marketing Rules can help you make your marketing more effective and help you grow.
You’ll find no smoke or mirrors here, just a refreshingly honest, experienced and highly effective team of digital marketing specialists.
How we do it:
Proper Marketing, Done Right.
We follow a time-tested and evidence-based approach. One that works, delivers, and is effective.
The process follows three stages, done in order. This ensures we focus time, resources, and money on the marketing services where they’ll have the greatest impact and guards against missing out on lucrative opportunities in the pursuit of chasing lesser ones.
Diagnosis
Strategy
Tactics
1. Diagnosis
Research, probe, get out of the office.
Understand the market.
Diagnosis is the foundational step of successful marketing and one we never skip. Yet all too often people do, why? Some people believe they have a supranatural understanding of their market (they don’t), others that they don’t have time or money to spare (they must), many more simply don’t know how to do it to get valuable information aka ignorance. Without taking this crucial step, the rest of your marketing is built on luck and fiction. Getting this right helps us understand your market, the key issues, and where your greatest (most lucrative) opportunities lie.
2. Strategy
Target your greatest opportunity. Create your winning Position. Develop your Brand Codes. Define your Objectives.
With the outputs from the Diagnosis in hand, we turn to strategy. This stage is all about being choiceful, what we should do and what we should not do in order to help you win. We identify which part/s of the market we’re going to focus on and equally importantly, which we will not. We create a positioning that makes you the obvious choice within your market. We define what success looks like aka objective setting.
3. Tactics
Pick the Tactics best suited to deliver the Strategy.
Reject those that don’t.
With your strategy agreed, we now turn our attention to tactics. There’s no such thing as a one size fits all approach here (or rather there shouldn’t be!), this is all guided by the choices made during the strategy stage, back to that being choiceful again, to focus those precious resources of time and money where they’ll be most effective. In short, we select the right tactics to get you in front of your target market to get them to buy.
Done With You
Need some real-world help and expert direction in putting marketing to work for your business?
Our consultancy service exists to do just that.
What does Done With You involve?
We kick-off with an initial diagnosis. Here, we delve into your business, exploring your marketing, sales, and service operations. The diagnosis provides a clear understanding of what areas require attention and prioritization to establish an organizational marketing capability as the cornerstone of a thriving business.We conduct a thorough examination of what’s happening, what’s effective, what isn’t, and what winning looks like. We then map out the path to your goals, blending consulting, training, and practical implementation along the way.
How long does Done With You run?
Our commitments vary, spanning from a twelve-week period for a diagnosis and actionable plan to a comprehensive two-year journey for a complete marketing overhaul. Before our work together begins, we collaborate to define the scope, structure, and rationale behind our recommendations. Usually, our involvement reduces gradually over time, as we progressively empower you to take charge.
What if you don’t have an in-house marketing team?
We’ve collaborated with many businesses that haven’t yet brought a marketer on board. If you find yourself in a position where you recognize the importance of embracing marketing as a catalyst for growth but are uncertain about the how to go about doing so, then we can help. Eventually, we’ll probably suggest bringing a marketer into the fold (and we’re equipped to assist with that as well).
What if you have an in-house marketing team?
We love collaborating with marketers across all levels, as it’s often where we can truly shine. Partnering with us will invigorate your current team in three ways:
- Facilitating learning and growth opportunities.
- Assisting in strategically positioning marketing at the core of your business.
- Cultivating a unified language throughout the entire organization.
Our objective is to empower your marketing, sales, and service teams to excel.
Done For You
Looking for hands-on marketing support? Our multi-disciplined teams ensure we achieve your objectives: better, faster, and cheaper.
Training.
We provide training to equip individuals with the knowledge and skills to leverage marketing and behavioural science tools in shaping their growth strategy and marketing decisions. You have the option to engage in comprehensive training covering the entire marketing methodology (Diagnosis, Strategy, Tactics) or to delve into specific tools or areas of focus based on your preferences.
Upcoming Trainings
Marketing Services
Creative
Distinctive creative is essential for effective marketing. A robust brand identity alone isn’t enough to cut through the clutter. Success demands merging a brand with a joined-up creative experience that engages customers and drives them to buy.
Media
Drive growth by connecting brands with audiences across ever shifting media platforms. From initial touchpoints to conversion, we provide exceptional experiences. Proficient in paid, earned, and owned media, we excel in platform expertise, integrating brand and performance.
Data
We help clients understand how their campaigns are performing against their objectives to uncover valuable insights for your business. Our Data team crafts machine learning tools and algorithms to give your business a competitive advantage. Meanwhile, our CRM experts develop top-notch marketing automation technology solutions and CRM campaigns.
Our Digital Marketing Services
Diagnosis
Strategy
Ready to Stack the Odds in Your Favour?
We offer our skills to tackle a wide range of issues. Whether you’re grappling with a fledgling brand, a perplexing strategic conundrum, or an opportunity that seems elusive, we’re keen to get stuck in with our evidence-based solutions, combined with practical know-how.
BEcause luck is not a strategy.
