4 cartoon characters representing viruses

Going Viral (thoughtfully)

By Published On: January 21st, 2018

Whatever it is you’re offering you’d better hope it’s not a virus.

Viruses don’t care who they infect, everyone is a target.

You actually care about the people who use your products, whereas a virus’s only aim is to survive. You are not in the business of survival because you actually want to make a difference for the people you serve.

Going viral with intent:

1. Create something people want.
2. Know who you want to infect.
3. Have a compelling reason to infect them.
4. Give people something to talk about. Not more kittens (no matter how cute they are)!

Know someone who'd find this interesting?

Topics covered

Join our newsletter

Want to get inside your customer's head? Get marketing and behavioural science tips in your inbox.

Latest articles
Written by : Mark Rowland

Mark's been working in and interested in all things marketing since 2010.