When Logos Go Rogue

By Published On: January 29th, 2018

Your logo is quite possibly the most important element of your brand.

Here are 4 things to keep in mind when evaluating yours:
1. Avoid anything trendy – you’ll regret it quicker than you can say “fidget spinner”.
2. Be distinctive – something that cuts through the noise, but doesn’t confuse.
3. Is created with your target market in mind – think what appeals to them, not you (or your fancy design chums).
4. People can read it – think about how your logo’s going to be used, different sizes, locations.

What does your logo say about you?

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Written by : Mark Rowland

Mark's been working in and interested in all things marketing since 2010.