January 2018

How Much!?! The Importance of getting your pricing right.

By | 2018-02-19T00:28:57+00:00 January 27th, 2018|Communication, Competition, Marketing, Pricing, Psychology, Strategy|

Pricing (perhaps marketing's most overlooked P) is frequently not given the attention it deserves. Perhaps you take a look at your competitors and think "hmm, well if we charge a little less / a little more than them then ...", or "it costs this much to produce so let's stick 10% on top." Of course,