Your Unfair Competitive Advantage.
Singapore’s Digital Marketing Agency for SMEs that Operate in Tough Markets.
We skip the fluffy marketing talk. We dig into what makes your business tick – and use that to build smart, strategy-driven campaigns.
Creativity + Commercial Thinking = Smart for you. Brutal for your competition.
We ♥ Solving Problems.
“They proved invaluable in the early stages of our school’s operation. Their comprehensive marketing approach helped us reach a wide range of potential families and effectively communicate our unique value proposition. We were particularly impressed by their ability to track and measure the performance of our campaigns, allowing is to make data-driven decisions and optimize our marketing strategy. Thanks to their expertise, we were able to establish a strong foundation for our school’s growth.”
Linh Le
Head of Admissions – The International School of Vietnam.
“Mark [Your Marketing Rules] is an an integral part of our team, investing the effort to comprehend, challenge, and engage in productive debates. Our relationship has been outstanding, characterized by his proactive approach and unwavering commitment to excellence, never settling for the status quo.”
Louis Patino
Personal Injury Lawyer – Patino Law Firm
“Working with Your Marketing Rules was a game-changer for our practice. They really helped us understand how to best communicate our patient offering and stand out from other providers. Their workshops gave our team the clarity and confidence to execute a strong marketing plan. Thanks to their expertise, we’ve seen a significant increase in patient numbers a stronger connection with our community. Highly recommend!”
Dr. Bryan McNaull
Medical Director – Family Medical Practice
Making Competitors Nervous Since 2015.
Our clients scale smarter, attract better leads, and get into the conversations that matter.
Legal Firm: from 30 to 174 leads/month
180%
Web Traffic
3 X
Media Mentions
390%
Form Submissions
170%
Asset Downloads
50%
Consultation Bookings
25%
Client Conversion Rate
(Changes measured YoY over a 12 month period.)
SaaS: from 0 to 1,524 SQLs
60%
Website Traffic
150%
ebook Downloads
70%
Free Trial Sign-ups
25%
Onboarding Email CTR
30%
Trial-to-Paid Conversion
20%
Churn Reduction
(Changes measured YoY over a 12 month period.)
Property: 3,210 Phone & Web Enquiries
120%
Website Traffic
7 X
Monthly Mentions
3,210
Property Enquiries
400
Spec. Downloads
125
Monthly Tours
12X
Return on Spend
(Changes measured over a 7 month period.)
Luck’s a wonderful thing, but it’s not a strategy.
It’s a dumpster fire.
That’s where we come in.
We build marketing that works — no wishful thinking required.
We’re an international team of joined-up thinkers and award-winning doers helping ambitious businesses grow.
We help brands:
- Sell more, to more people
- Stand out from the crowd
- Show up where people are looking
Whether you need a stronger digital presence,
a sharper message, or a marketing machine
that delivers results month after month,
we’ll make your growth more predictable —
and a lot less like guesswork.
Luck fails.
Strategy Scales.
Your Marketing Rules.
Meet the A-Team. Work With the A-Team.
We don’t roll out our best people just to win you over — and then vanish.
The same experienced marketers who pitch your campaign are the ones who build it, run it, and stay accountable for the results.
Who are we?
Behind Your Marketing Rules are two marketers who actually give a damn about doing things properly.
Mark — Strategy & Behavioural Science
Mark is a marketing and behavioural science consultant who helps businesses build engines that drive real growth — not noise. With 15 years of hands-on experience and formal training, he leads marketing audits, shapes strategy, and steps in as a fractional CMO when businesses need senior firepower without the full-time hire. His approach is simple: clear, tailored strategy that works in the real world.
James — Brand & Organic Growth
James found his feet in digital marketing over a decade ago — starting out in PR and creative storytelling before growing into organic search and brand strategy. He’s worked across the full spectrum of marketing operations, always with an eye on the bigger picture. His focus: creating strategies that don’t just work today but compound over time.
Build Your Growth Engine.
We build marketing engines that gets prospects knocking and sales teams high-fiving.
Whether you're building a brand, launching a new offer,
or looking to scale your revenue, we've done - and do - it all.
Design the Engine.
We build brands people remember. Distinctive, consistent, impossible to ignore. It starts with clarity — brand, positioning, targeting, and planning.
Feed the Machine.
Turning smart strategy into demand. From messaging to media, we make your brand impossible to overlook — and hard to say no to.
Run the Machine.
Once the engine’s running, we optimise, measure, and push it harder. Real data, sharp execution, and constant refinement for compounding growth.
Trusted by Ambitious Businesses
We ♥ Solving Problems.
"With Your Marketing Rules, it's a partnership, where collaboration and idea-sharing are at the forefront. This contrasts starkly with other agencies I've encountered, where their agenda often overshadows our own input."
Stephanie
Founder - Growtherapy
"Mark [Your Marketing Rules] is an an integral part of our team, investing the effort to comprehend, challenge, and engage in productive debates. Our relationship has been outstanding, characterized by his proactive approach and unwavering commitment to excellence, never settling for the status quo."
Louis Patino
Personal Injury Lawyer - Patino Law Firm
Sectors we know inside out.
Here's where experience has shaped us
Professional Services
When relationships drive your business, marketing must balance logic with emotion. We make it persuasive, personal, and memorable.
Tech
Fast-moving markets, complex products, fierce competition. We create marketing that accelerates growth and keeps you ahead of the curve.
Manufacturing
Precision, scale, and efficiency matter. We turn complex manufacturing capabilities into marketing that resonates and drives results.
Property
High-value assets, discerning buyers, long decision cycles. We craft marketing that’s strategic, compelling, and impactful.
Health
Trust and credibility are everything. We deliver health marketing that informs, engages, and builds confidence in your brand.
Construction
Regulations, long sales cycles, multiple stakeholders. Construction marketing can be challenging — but that’s exactly where we thrive.
Our Fluff-Free Guarantee.
We guarantee no nonsense. No smoke and mirrors. No overpromises. Here’s what that means for you:
-
Transparency, always: you’ll know exactly what we’re doing and why.
-
Results over activity: every campaign is built to actually move the needle.
-
Zero bait-and-switch: the team you meet is the team you work with.
-
Honest advice: we tell it like it is — even if it’s not what you want to hear.
-
Consistent quality: every project, executed with experience and care.
-
Actionable insights: clear reporting that drives smarter decisions.
No fluff. No shortcuts. Just marketing that works — creatively, strategically, and predictably.
Guidance.
Here you'll find helpful articles, guides, and opinion pieces at the intersection of marketing and behavioural science.
If you want practical insights that make you a smarter marketer, this is for you.
Frequently Asked Questions.
Sunday's a great day to start something ⚡Sunday's a great day to start something ⚡
Have a Project in Mind?
Book a call with our team
