Case Study
How strategic marketing helped increase patient numbers and strengthen brand trust.
We talked to:
Dr. Brian McNaull
Medical Director, Family Medical Practice
Services:
Research
Strategy
Conversion Rate Optimisation
Patient Journey Mapping
Google Ads
SEO
Events
Local Search
“Working with Your Marketing Rules felt like having an in-house growth team—strategic, proactive, and fully invested in helping us attract and retain more patients.“
This Hanoi based medical provider, offers general health services to the local and expatriate community. They came to us frustrated by the gap between how their current marketing efforts were performing and their desired patient growth targets.
While exciting and full of opportunities, this situation came with some major challenges:
- Low Visibility & Competition – Struggled to stand out in a crowded local market with established competitors
- Website & Conversion Issues – The website wasn’t effectively converting visitors into booked appointments.
- Lack of Patient Trust & Engagement – Needed stronger messaging and touchpoints to build credibility and retention.
22
years in operation
> 25
health professionals
> 80%
patients recommend
The Challenge
Unlocking new opportunities and creating lasting processes.
Despite offering high-quality care, [Medical Practice Name] was struggling to attract new patients in a competitive local market. Their website wasn’t converting, their online presence lacked visibility, and they needed a stronger, more patient-focused brand identity to build trust and credibility.
Additional client words “…..”
The Action
Headline that outlines vaguely what YMR did e.g. Comparing cross-market audiences to find the right brand fit.
We started by refining their positioning and messaging, ensuring they clearly communicated their expertise and patient benefits. A website overhaul improved usability, appointment booking flow, and conversion rates. We implemented a targeted SEO and local search strategy, boosting their visibility in high-intent searches.
To drive patient acquisition, we launched highly optimized PPC and social media ad campaigns, paired with retargeting and email follow-ups to nurture leads. Additionally, patient journey mapping helped refine communication touchpoints, improving engagement and retention.
The Result
30% increase in new patient appointments within the first 6 months.
Since activating this campaign in [campaign start date e.g. late 2024], here are a few of the biggest wins to date:
- Higher search rankings for key treatment-related terms, driving organic traffic.
- Improved conversion rates on the website, reducing bounce rates and boosting bookings
- Stronger patient trust and engagement, leading to more referrals and repeat visits
Overall, this process was a huge win for [insert client]. How the result was different compared to if they had not worked with Your Marketing Rules.
“
Your Marketing Rules brought clarity, strategy, and real results—transforming our patient outreach and practice growth."
