Who Are We?
We’re Your Straight Talking,
No Excuses Marketing Partner.
Frustrated by half-baked strategy and fluffy tactics, we set out to restore faith in marketing — one business at a time.
If you’re an ambitious business owner looking for smart thinking, experienced, and properly trained marketers – obsessed with making you more money…then look no further:
Who’s Behind
Your Marketing Rules?
Meet James & Mark
We’re proud business owners, who work hard and love what we do.
People seem to like us too:
“Your Marketing Rules gave us fantastic insight into our users – they didn’t just improve our conversion rate, they changed how we understand our customers…It was worth it ten times over.”
James Speyer
James found his feet in the world of Digital Marketing over a decade ago, working as a PR Specialist for a British marine conservation charity. From there, his background in Creative Content took him into agency work as Copywriter and PR Strategist, naturally developing into related topics of Organic Search Marketing and Brand Strategy.
Over the past 10 years, I’ve been involved in all facets of marketing consultancy and operations, I have a passion for focusing on the bigger picture and considering how choices today can impact a campaign for months and even years to come.
Mark Rowland
I am a marketing and behavioural science consultant helping business of pretty much all kinds get more from their marketing. I take on fractional CMO roles, lead marketing audits, and help teams build marketing engines that actually drive growth — not just noise.
With 15 years of hands-on experience and formal marketing training, I support businesses through clear, tailored strategy — not fluff or one-size-fits-all plans. Whether you need a fresh marketing audit, a practical roadmap, or senior-level guidance without hiring full-time, I’m here to help.
Our Values.
These are the principles that guide how we work, how we think, and how we will help your business grow – no fluff, no filler.
Strategy First, Always
We don’t chase trends or tactics until we’re clear on what actually drives your growth.
No Black Box Thinking
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Bold, But Never Reckless
We test and innovate, but never gamble with your budget or reputation.
Your Goals, Not Our Vanity
We’re here to hit your metrics — not win awards or impress other marketers
We Fix Before We Scale
We make sure your foundations are strong before pouring more fuel on the fire.
We Sweat the Context
We take the time to understand your business, audience, and competitive landscape before making recommendations.
Born of Frustration
We started Your Marketing Rules because we were tired of seeing businesses let down by confusing, disconnected, or fluff-filled marketing. Too many agencies hide behind jargon, focus on the wrong things, or chase short-term wins without long-term thinking.
We do things differently.
Whether you want us side-by-side with your team or driving results independently, we’re built to be clear, strategic, and accountable – from day one – see what we offer.
Crafted from Real World Marketing Experience & Academic Rigour
Experience
Academic Rigour
We work best with …
Clients open to ideas, honesty and a long-term view.
If that sounds like you, we’ll probably get on well.Industries Served
Legal | Startups | Wellness | Property | Education | Ecommerce
Don’t Just Take Our Word For It
“You helped us transform how we think about marketing. Your strategy first approach was a breath of fresh air.“
Louis P.
Lawyer
“Working with Your Marketing Rules was like adding a true partner to our team. They just get us.”
Dev M.
Startup Founder
“Their behavioural science-informed approach helped us unlock entirely new insights about our customers. This wasn’t just theory — it changed how we communicate.“
Linh L.
Education Brand
“We saw measurable improvements in conversion rates within the first month. The CRO recommendations were spot on.“
Dr. Bryan M.
Medical Director
