We track a variety of metrics to measure campaign success, including:

• Click-Through Rate (CTR) — how often people click on your ad

• Conversion Rate — how many clicks lead to a desired action (form submission, purchase, etc.)

• Cost Per Acquisition (CPA) — how much it costs to acquire a new customer

• Return on Ad Spend (ROAS) — how much revenue is generated for each dollar spent

We’ll provide regular performance reports and work with you to refine your campaigns.