FAQs Archive - Page 11 of 13 - Your Marketing Rules

Q: Do you offer training or workshops?

We do. We can run custom workshops for your leadership or marketing team — covering topics like brand development, campaign planning, content strategy, and CEPs.

Q: Can you help us launch a new product or service?

Yes — we specialise in planning and executing go-to-market strategies. We help you clarify your positioning, identify the right channels, and launch with impact.

Q: What are Category Entry Points (CEPs), and why do they matter?

CEPs are the situations or needs that trigger a customer to think about your category. By identifying and targeting these moments, you make your brand more mentally available — and more likely to be chosen.

Q: Do you offer one-off projects or long-term engagements?

Both. We offer one-off strategy projects as well as ongoing monthly or quarterly consultancy retainers, depending on your needs and team capacity.

Q: Can you work alongside our in-house marketing team?

Absolutely. Many of our clients have an in-house team — we complement their efforts by bringing clarity, senior-level strategy, and campaign oversight.

Q: What makes your marketing consultancy different?

We don’t just deliver strategy — we help you activate it. That means hands-on support with everything from campaigns and content to business development, internal comms, and measurement.

13 May 2025

Archives: FAQs

Do you offer training or workshops?

Can you help us launch a new product or service?

What are Category Entry Points (CEPs), and why do they matter?

Do you offer one-off projects or long-term engagements?

Can you work alongside our in-house marketing team?

What makes your marketing consultancy different?

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