Brand Management:
Strategy First.
Pretty Pictures Later.

Branding isn’t about logos and vibes.
It’s about clarity, consistency, and commercial impact.
We build brands the right way round: start with diagnosis, define the strategy, then bring it to life.

Brand Management is about 2 things.

1. Awareness

People must know you exist.

If you don’t get noticed you don’t have anything.

2. Associations

You must build Associations.

You want your target customers to think the things you want them to think when they think about your brand.

Our gift to you:
Our checklist of powerful marketing tips.

We Build Relevant & Distinctive Brands

Our Brand Management consists of three equally important parts:

Diagnosis, Strategy, and Tactics.

Whether you’re launching a startup
or giving your existing brand a fresh lease of life,
we help you create something relevant and distinctive.

Diagnosis

33%

Strategy

33%

Tactics

33%

1. Diagnosis

Diagnose the Reality (not the Fantasy)

Most branding fails because people jump straight to design. We don’t. We start with the truth—the good, the bad, and the messy.

This is about stepping back and learning about your Brand.

Just like new parents with their child, it’s tempting to believe your Brand is special, different, gifted, beautiful, even when everyone else and all evidence suggests otherwise.

Brand Diagnosis helps us bring out the magical parts that are already within the brand that we need to bring out and strengthen and share with more people.

We dig into:

Here we set out to understand your existing Brand Associations, both positive and negative.

Here we test those Brand Associations generated through Discovery. We need to find out how representative they are.

Here we measure how your Brand is progressing on its journey of building awareness and associations.

A stylised image of a man looking at ideas pinned to a wall.

2. Strategy

Decide Who Your Are (and Who You’re Not)

Brand strategy isn’t about inspirational posters. It’s about choices.
Who you serve. What you stand for. Where you play. How you win.

We define:

Who we’re going after, who we’re not.

That cuts through the noise and gives customers a reason to care.

Brand Codes are the face and body of the Brand.

  • Logo
  • Shapes & Patterns
  • Colours
  • Founders
  • Font
  • Packaging
  • Characters
  • Product cues
  • Locations
  • Celebrities

We set both long and short term objectives focused on your Purchase Funnel.

The Purchase Funnel reminds us that sales figures come from actual consumers.  We now need to identify where in the funnel to focus so that more consumers will buy.

3. Tactics

Making it real

Only now do we make it look good. Design isn’t decoration — it’s strategy you can see, hear, and touch.

We create:

With Positioning serving as unmoveable guardrails we identify your category’s norms and push against them. 

We don’t believe your Brand is like all the rest and this drives our Tactical choices.

With your Brand Codes established, we execute them perfectly, mercilessly, everywhere.

Don’t underestimate the importance of a great name.  

The right name communicates the right thing to the right person at the right time.

Whenever faced with the of digital vs. traditional the answer is ‘yes, we’ll combine them together’.

The point is the, the more channels you add, the more impact you have.

Ready to Build Your Own Success Story?

If you want a stronger brand with real growth – let’s talk.

Guidance.