The marketing consultancy in Singapore for growth-focused businesses.
Strategic clarity. Smarter execution. Measurable Impact.
Are your marketing efforts delivering real business growth – or just noise?
Marketing isn’t short of activity. But action without direction leads to one thing: waste. At Your Marketing Rules, we work with founders, business owners, and in-house marketing teams across Singapore to bring clarity, direction and structure to their marketing.
Whether you’re launching something new, growing your brand, or trying to make sense of inconsistent results, we provide strategic guidance to help your marketing work harder – and smarter.
The marketing consultancy in Singapore for growth-focused businesses.
Trusted by Ambitious Businesses
Marketing Consultancy Services We Offer
We provide hands-on marketing consultancy across Singapore – including start-ups, health & wellness brands, law firms, B2B and B2C companies. Our consulting services include:
Brand Strategy
Define what your brand stands for – and make sure it’s consistent, compelling, and competitive across every touchpoint.
Category Entry Points (CEPS)
Identify and build distinct mental availability around situations, needs, and triggers that prompt customers to enter your category – so you’re front of mind when it matters.
Client Journey Mapping & Persona Development
Use firmographic and behavioural data to refine how you engage with ideal clients at every stage of their journey.
Marketing Campaign Planning & Launch
We guide you from strategy to activation for new services, products, or initiatives.
Business Development Strategy
Develop a business development approach that aligns with your marketing, drives pipeline growth, and supports client retention.
Content Strategy
Turn your expertise into content that builds authority, trust, and inbound leads.
Brand Asset Development
Ensure your visual and verbal brand assets – from logos to tone of voice – are fit for purpose and consistently applied across all channels.
Email Marketing & Demand Generation
Upgrade your email strategy and nurture sequences to drive meaningful engagement and sales.
Performance Measurement & Marketing Analytics
We help your set KPIs, interpret results, and continuously improve.
Client Feedback Systems
We design tools and processes to capture insights that guide your growth.
Internal Communications & Systems Structure
Build better internal alignment with effective internal messaging, content, and tools.
Networking & Relationship Building Skills
Practical training to help founders and commercial teams network with confidence – online and IRL.
Claim Your Free Website & Marketing Audit
Curious how your marketing stacks up? We’ll take a deep dive into your website, brand positioning, SEO performance, and customer journey – and send you a short, personalised video audit full of clear, practical recommendations.
This isn’t a generic template. We’ll:
- Dig into your site’s SEO and highlight hidden opportunities.
- Analyse one of your competitors to spot positioning and content gaps.
- Suggest ways to improve lead generation / conversion rate, and impact.
No pressure. No jargon. Just smart, strategic insight you can use immediately.
Client Success Stories
Working with Your Marketing Rules transformed how we approached our service launch. They brought a level of clarity, focus, and commercial sense that helped us hit our goals faster than expected.
Sarah L.
Marketing Manager, HealthTech Startup
“We finally feel like our marketing is tied to business outcomes – not just activity. Your Marketing Rules helped us build systems, campaigns, and messaging that work together.”
David K.
Partner, Boutique Law Firm
Who We Work With
Whether you’re a clinic looking to attract more patients, a startup finding product-market fit, or an ecommerce brand optimizing for conversions, we provide the expertise to drive real results. Our consultancy combines data-driven insights with hands-on execution to refine your positioning, improve customer acquisition, and scale efficiently.
If your team is stretched or unsure where to focus next, we bring structure and senior-level thinking to unlock your next stage of growth.
Health & Wellbeing
Our experience in the healthcare space is perfect for any clinic or business looking to build their patient roster.
Start-Ups
Set your new and growing enterprise up for success with marketing consultancy built for long-term stability.
eCommerce
Generate more sales for less with our tailored approaches to developing sustainable eCommerce marketing funnels.
Why Choose Your Marketing Rules?
Smarter Marketing Consultancy in Singapore.
At Your Marketing Rules, we take a long-term view. Our marketing consultancy is built for ambitious businesses in Singapore who want more than one-size-fits-all gimmicks. You need a strategy that aligns with your goals, your customers, and your market.
Our consultants take a structure, evidence-led approach – one designed to give you confidence in every marketing decision.
Diagnosis.
Understand before you act
Before we recommend anything, we dig deep. Quick answers and templated solutions lead to wasted budget and shallow wins. Instead, we start by identifying the true sources of underperformance – the overlooked issues that are holding your marketing back.
This isn’t guesswork. Through research, analysis, and honest conversations, we uncover what’s really happening beneath the surface. Only then can we begin to chart a path forward.
No assumptions. No shortcuts. Just insight that cuts through the noise.
Strategy.
Build a smarter game plan
With a clear diagnosis completed, we craft your strategy – not from a playbook, but from the reality of your business. That might mean rethinking your messaging, reworking your customer journey, or planning new demand channels from the ground up.
Whether subtle or sweeping, the strategy we develop is tailored, practical, and aligned to your growth goals. No packages. No fluff. Just the right approach for you.
Tactics.
Execute with confidence
Not it’s time to execute. We turn strategy into action by identifying what’s missing – the gaps, blockers, and opportunities that are stopping your marketing from converting.
From reshaping user journeys to overcoming buyer objections, we’ll help you implement the right tools, content, platforms, and creative – all designed to deliver results you an measure and momentum your can feel.
Let’s Make Your Marketing Make Sense
If your marketing feels scattered, underperforming, or just not pulling its weight — you’re not alone. We help businesses like yours bring clarity, structure, and strategy to their marketing efforts.
Start with a free, personalised review. We’ll take a look at your website, SEO, and one of your competitors, then send you a short video audit showing:
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Where the real growth opportunities lie
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What’s holding you back
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What you can start improving today
No jargon. No fluff. Just expert eyes and practical advice
Get marketing right with our leads-first mentality
At Your Marketing Rules, we help business in Singapore generate real, high-quality leads – not just traffic or noise.
Does this sound familiar?
“The answer to all your business woes is SEO”.
“Pay-Per-Click (Google Ads etc.) is essential for growing your business.”
“Your website simply isn’t good enough.”
Marketing advice like this is everywhere – often served with zero context or understanding of your actual business.
Look Before You Leap
Before you commit to a one-size fits all marketing package, we can help your step back and ask the right questions. What tactics will truly move the needle? What’s the hype – and what’s helpful?
We’ll show you which activities will actually drive leads, revenue, and brand trust – and which ones won’t even make a dent.
Junk at the speed of light is still junk
There are more tools, platforms, and channels than ever. But faster doesn’t always mean smarter. Without strategy, it’s easy to waste money, burn through resources, and come out the other side with noting but fatigue and frustration.
Start with the end in mind
We always being with a few simple but powerful questions:
Who are your ideal customers? What do they actually need? And what’s stopping them from engaging with you today?
Once we’ve answered that, we build backwards – selecting the right tactics to match their journey.
Do they need a better website experience? Maybe.
Will advertising on Facebook build incredible brand awareness? Possibly.
Could an email marketing campaign supercharge local visibility? There’s a chance!
No assumptions. Just smart, honest marketing – led by strategy, not chasing trends.
Don’t play the odds!
Work with Your Marketing Rules, and we’ll help you find out which marketing channels are right for where your business wants to be, and which will leave you out of pocket and out of leads.
Our Marketing Consultancy Process
Every business is different — which is why our consultancy process is built to flex around your needs. From discovery to execution, we combine strategy, structure, and ongoing support to drive meaningful, measurable growth.
Step 1: Discovery Call
We begin with a no-pressure call to understand your business, goals, and key marketing challenges.
Outcome: Alignment on objectives and potential fit.
Step 2: Deep-Dive Audit
We review your brand, website, marketing assets, client journey, and key analytics — including a competitor and SEO analysis.
Outcome: Clear picture of strengths, gaps, and quick wins.
Step 3: Strategy Development
We develop a focused marketing strategy tailored to your goals. This may include:
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Brand direction & Category Entry Points (CEPs)
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Content & campaign planning
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Business development approach
Outcome: A strategic roadmap ready for action.
Step 4: Team Alignment
We align your internal stakeholders or external partners on the plan, timelines, KPIs, and ownership.
Outcome: Everyone’s clear, engaged, and accountable.
Step 5: Execution Support
We guide your team in rolling out the strategy — from campaign execution to messaging tweaks and content rollout.
Outcome: Confident implementation with expert oversight.
Step 6: Tracking & Refinement
We help set up analytics, dashboards, and regular reporting. Results are reviewed, learnings applied, and strategies optimised.
Outcome: Smarter decisions and growing impact.
Step 7: Quarterly Strategic Reviews
Every 3 months, we regroup to review performance, refine direction, and align on new opportunities.
Outcome: Ongoing momentum — not a one-off engagement.
Get to Know Your Marketing Rules.
Not all Marketing Consultants Are Created Equal.
Your Marketing Rules was founded by a small tight-knit team of senior marketers based in Singapore – each bringing decades of experience from agencies, in-house teams, and consultancy roles across a range of industries.
We started this business because we’re tired of the churn-and-burn agency model. Tired of bloated retainers, cookie-cutter strategies, and clients treated like line items. We knew there had to be a better way.
So we built something smaller – and stronger.
We’re not here to chase volume or scale at any cost. We don’t have investors to please, or aggressive sales targets to hit. Instead, we work with a select number of businesses we believe in – building genuine partnerships and helping them to grow with clarity, purpose, and practical marketing that works.
You’ll always deal with the people doing the work. No fluff. No handoffs. Just a passionate team that has time for you – and the expertise to make a real difference.
Start with a Free Marketing Review – Let’s See What’s Possible.
Marketing doesn’t need to feel like a guessing game. Our consultants in Singapore will take a look at your website, online presence, and one of your competitors – then give you honest, practical advice on where you can grow.
No pressure. No hard sell. Just a clear-headed review of your current setup and what possible with the right plan.
Tell us a but about your business and we’ll do the rest.
Frequently Asked Questions – Marketing Consultancy.
