The marketing consultancy in Singapore that brings focus to a messy world.
In a world of infinite marketing options, focus is your biggest competitive advantage. We help you find it, keep it, and grow with it.
Whether you’re launching something new, building your brand, or trying to make sense of inconsistent results, our marketing consultancy provides strategic guidance that helps your marketing work harder – and smarter.
We ♥ Solving Problems.
“They proved invaluable in the early stages of our school’s operation. Their comprehensive marketing approach helped us reach a wide range of potential families and effectively communicate our unique value proposition. We were particularly impressed by their ability to track and measure the performance of our campaigns, allowing is to make data-driven decisions and optimize our marketing strategy. Thanks to their expertise, we were able to establish a strong foundation for our school’s growth.”
Linh Le
Head of Admissions – The International School of Vietnam.
“Mark [Your Marketing Rules] is an an integral part of our team, investing the effort to comprehend, challenge, and engage in productive debates. Our relationship has been outstanding, characterized by his proactive approach and unwavering commitment to excellence, never settling for the status quo.”
Louis Patino
Personal Injury Lawyer – Patino Law Firm
Making Competitors Nervous Since 2015.
Our clients scale smarter, attract better leads, and get into the conversations that matter.
Legal Firm: from 30 to 174 leads/month
180%
Web Traffic
3 X
Media Mentions
390%
Form Submissions
170%
Asset Downloads
50%
Consultation Bookings
25%
Client Conversion Rate
(Changes measured YoY over a 12 month period.)
SaaS: from 0 to 1,524 SQLs
60%
Website Traffic
150%
ebook Downloads
70%
Free Trial Sign-ups
25%
Onboarding Email CTR
30%
Trial-to-Paid Conversion
20%
Churn Reduction
(Changes measured YoY over a 12 month period.)
Property: 3,210 Phone & Web Enquiries
120%
Website Traffic
7 X
Monthly Mentions
3,210
Property Enquiries
400
Spec. Downloads
125
Monthly Tours
12X
Return on Spend
(Changes measured over a 7 month period.)
The Marketing Consultancy for a messy world.
We help ambitious Singapore businesses bring order to their marketing — turning scattered activity into structured growth.
The result? Prospects knocking, pipelines growing, and sales teams high-fiving.
Marketing isn’t a neat funnel — it’s a fight for attention, trust, and recall.
Between awareness and action lies the Messy Middle — where buyers compare, hesitate, and loop between curiosity and commitment. It’s where most businesses lose momentum.
We help you make sense of that space. By understanding how people actually decide — not how we wish they did — we design marketing systems that guide real behaviour.
It’s clarity powered by behavioural science, strategy, and senior-level experience.
Smarter Marketing Consultancy in Singapore.
We start with Diagnosis, build Strategy, then deliver a clear Tactical Plan — the way marketing was meant to work.
Our consultancy is designed for ambitious Singapore-based businesses that want clarity, not clutter. We don’t run your campaigns — we design the system that makes them work. If you want support with execution, we can bring in our delivery team, but it sits outside your consultancy scope.
Because the most effective marketing starts with thinking, not tactics.
Our Process: From Clarity to Plan
By the end, you’ll have a clear, evidence-led marketing roadmap — not another deck that gathers dust. It’s practical, measurable, and built to guide smarter marketing decisions, whether you implement it in-house or with our team’s support here in Singapore.
1. Diagnosis
Understand before you act
Before we recommend anything, we dig deep. Quick answers and templated solutions lead to wasted budget and shallow wins. Instead, we start by identifying the true sources of underperformance – the overlooked issues that are holding your marketing back.
This isn’t guesswork. Through research, analysis, and honest conversations, we uncover what’s really happening beneath the surface. Only then can we begin to chart a path forward.
No assumptions. No shortcuts. Just insight that cuts through the noise.
2. Strategy
Build a smarter game plan
With a clear diagnosis completed, we create your strategy – not from a paint -by-numbers playbook, but from the reality of your business.
We identify:
where to focus our efforts to generate the greatest impact for your business,
How to position your offering, so that it resonates with buyers
We agree meaningful business objectives. So that we are all aligned.
Whether subtle or sweeping, the strategy we develop is tailored, practical, and aligned to your growth goals. No packages. No fluff. Just the right approach for you.
3. Tactics
Making it real
Now it’s time to execute. We turn strategy into action by identifying what’s missing – the gaps, blockers, and opportunities that are stopping your marketing from converting.
From reshaping customers journeys to overcoming buyer objections to planning new demand channels from the ground up, we’ll help you implement the right tools, content, platforms, and creative – all designed to deliver results you can measure and momentum your can feel.
What you get when you work with our Marketing Consultancy
No PDFs that sit in a folder. Real strategy you can act on.
Every Marketing Consultancy engagement draws from the right mix of tools.
Explore a few of the areas we focus on.
How it works
Good news, it’s simple.
Step 2.
Get Your Consultancy Game Plan
We’ll build a sharp, no-fluff Marketing Consultancy plan that shows exactly how we’ll help you grow — fast.
Step 3.
Get Started
Love the plan? Then let’s get to work turning strategy into results.
Step 2.
Get Your Consultancy Game Plan
We’ll build a sharp, no-fluff Marketing Consultancy plan that shows exactly how we’ll help you grow — fast.
Step 3.
Get Started
Love the plan? Then let’s get to work turning strategy into results.
Built for Ambitious Businesses – Not Just Big Ones.
We work with teams who care about doing marketing properly.
Our consultancy suits businesses that want strategic clarity, not noise. We work best with the kinds of teams below — organisations that value focus, evidence, and growth done properly.
We work best with:
If you’re serious about building a marketing engine that compounds over time — not one that just shouts louder — we’ll get along well.
Meet the A-Team. Work With the A-Team.
We don’t roll out our best people just to win you over — and then vanish.
The same experienced marketers who pitch your campaign are the ones who build it, run it, and stay accountable for the results.
Who are we?
We’re an international team of joined-up thinkers and award-winning doers helping ambitious businesses grow. Behind Your Marketing Rules are two marketers who actually give a damn about doing the right things properly.
Mark — Strategy & Behavioural Science
Mark is a marketing and behavioural science consultant who helps businesses build engines that drive real growth — not noise. With 15 years of hands-on experience and formal training, he leads marketing audits, shapes strategy. His approach is simple: clear, tailored strategy that works in the real world.
James — Brand & Organic Growth
James found his feet in digital marketing over a decade ago — starting out in PR and creative storytelling before growing into organic search and brand strategy. He’s worked across the full spectrum of marketing operations, always with an eye on the bigger picture. His focus: creating strategies that don’t just work today but compound over time.
Our Marketing Consultancy Process
Every business is different — which is why our consultancy process is built to flex around your needs. From Diagnosis to Tactical Plan, we combine strategy, structure, and expertise to drive meaningful growth.
Step 1: Deep-Dive Audit
Step 2: Strategy Development
Step 3: Team Alignment
Step 4: Execution Support
Step 5: Tracking & Refinement
Step 6: Quarterly Strategic Reviews
Why Choose Us (and Why Others Fall Short)
Not all marketing consultancies are created equal.
We built ours to fix what others get wrong — and to bring genuine, senior-level strategy back to the table.
Your Marketing Rules was founded by a small tight-knit team of senior marketers based in Singapore – each bringing decades of experience from agencies, in-house teams, and consultancy roles across a range of industries.
We started this business because we’re tired of the churn-and-burn agency model. Tired of bloated retainers, cookie-cutter strategies, and clients treated like line items. We knew there had to be a better way.
So we built something smaller – and stronger.
We’re not here to chase volume or scale at any cost. We don’t have investors to please, or aggressive sales targets to hit. Instead, we work with a select number of businesses we believe in – building genuine partnerships and helping them to grow with clarity, purpose, and practical marketing that works.
You’ll always deal with the people doing the work. No fluff. No handoffs. Just a passionate team that has time for you – and the expertise to make a real difference.
We didn’t build Your Marketing Rules to be the biggest consultancy in Singapore — just the one that does marketing properly.
We ♥ Solving Problems.
“Working with Your Marketing Rules was a game-changer for our practice. They really helped us understand how to best communicate our patient offering and stand out from other providers. Their workshops gave our team the clarity and confidence to execute a strong marketing plan. Thanks to their expertise, we’ve seen a significant increase in patient numbers a stronger connection with our community. Highly recommend!”
Dr. Bryan McNaull
Medical Director – Family Medical Practice
Get your FREE Website & Marketing Review.
The next 30 seconds could save you months of wasted marketing activity.
See what’s holding your marketing back – and how to fix it – with a free, custom video walkthrough of your website and marketing.
We’ll show you what’s working, what’s wasting your budget, and where you’re missing the biggest opportunities. All explained clearly by an experienced marketing professional in a video to watch at your leisure.
Just realistic guidance to help you outperform the competition.
100% unique-to-you video review in your inbox within 2 working days.
“Your Marketing Rules is an an integral part of our team … characterized by their proactive approach and unwavering commitment to excellence, never settling for the status quo.”
Louis Patino – Personal Injury Lawyer – Patino Law Firm
Too Good to be True?
Totally fair question. But here’s the deal: we do these reviews to show, not tell. It’s our way of flexing — demonstrating the strategic thinking, insight, and attention to detail we bring to our actual clients.
And yes, we do win business from them. Not because we hard sell, but because people see the value and want more. No pressure, no catch — just a genuine chance to experience how we work.
Frequently Asked Questions – Marketing Consultancy.
Start with a Free Marketing Review – Let’s See What’s Possible.
Marketing doesn’t need to feel like a guessing game. Our consultants in Singapore will take a look at your website, online presence, and one of your competitors – then give you honest, practical advice on where you can grow.
No pressure. No hard sell. Just a clear-headed review of your current setup and what possible with the right plan.
Tell us a but about your business and we’ll do the rest.
