Headline that outlines vaguely what YMR did e.g. Comparing cross-market audiences to find the right brand fit.
One sentence summary of the client’s challenge. e.g. partnerships are a fantastic way for brands to unlock new audiences, but they must have right brand-product fit to appeal to both and existing consumers and make them to interact with on-pack promotions.
Why this client turned to Your Marketing Rules. Include a client quote “XYZ turned to Your Marketing Rules …” says Joe Apple, position at client name.
Additional client words “…..”
Sentence about the diagram below e.g. to identify which category best aligned with the interests of their client, client name focused on 4 key criteria.