The International School of Vietnam, offers an international education to children from the ages of 4 to 18. As a brand new school with well established and respected schools in the market, a new entrant had a tough challenge on its hands. The school initially intended on taking care of marketing internally, but with the opening date looming and almost no students enrollments confirmed, they soon realised it made sense to get experienced hands involved.

While exciting and full of opportunities, this situation came with some major challenges:

• Incredibly low levels awareness amongst the target market.
• No clear positioning in place.
• No marketing assets.
• A decision to enroll (purchase) process of at least 18 months.

When families relocate half way around the world, one of their chief concerns is where will their child/ren go to school. With established international schooling options already on the “approved parent networks”, The International School of Vietnam was struggling to get in on the conversation.

Word of mouth is a fantastic thing, but that’s simply not going to work for a brand new school, still under construction, no teachers in place, no track-record and an 18 month decision making process.

Your Marketing Rules proved to be an invaluable asset in the early stages of our school’s operations. Their comprehensive marketing approach helped us reach a wide range of potential families and effectively communicate our unique value proposition. We were particularly impressed by their ability to track and measure the performance of our campaigns, allowing us to make data-driven decisions and optimize our marketing strategy. Thanks to their expertise, we were able to establish a strong foundation for our school’s growth.”

– Linh Le, Head of Admissions at The International School of Vietnam.

One sentence summary of the client’s challenge. e.g. partnerships are a fantastic way for brands to unlock new audiences, but they must have right brand-product fit to appeal to both and existing consumers and make them to interact with on-pack promotions.

Why this client turned to Your Marketing Rules. Include a client quote “XYZ turned to Your Marketing Rules …” says Joe Apple, position at client name.

Additional client words “…..”

Sentence about the diagram below e.g. to identify which category best aligned with the interests of their client, client name focused on 4 key criteria.

Since activating this campaign, here are a few of the biggest wins to date:

• Increased Unaided Awareness among the target market from 0 to 40% within 12 months.
• Signed up 670 prospective parent tours in the 12 months prior to opening.
• A conversion rate of 35% from tour to enrollment.

Overall, this process was a huge win for The International School of Vietnam.

Working with Your Marketing Rules took the guess work out of where to focus our limited resources to make the biggest impact