March 2018

Lessons from the ‘Mad’ Dentist of Brisbane.

By |2018-03-02T22:59:49+00:00March 2nd, 2018|Acquisition, Competition, Segmentation, Strategy, Tactics|

As slogans go 'mad' isn't the best for dentists. A manic dentist wielding a masonry drill above your open mouth doesn't inspire confidence! Fortunately, the 'mad' bit comes from the fact this one fired more than half his customers in a single day. You see, Dr. Paddi was miserable and his patients were to blame.

January 2018

How Much!?! The Importance of getting your pricing right.

By |2018-02-19T00:28:57+00:00January 27th, 2018|Communication, Competition, Marketing, Pricing, Psychology, Strategy|

Pricing (perhaps marketing's most overlooked P) is frequently not given the attention it deserves. Perhaps you take a look at your competitors and think "hmm, well if we charge a little less / a little more than them then ...", or "it costs this much to produce so let's stick 10% on top." Of course,

Three Ways to Beat Your Competitors

By |2018-02-19T00:28:17+00:00January 24th, 2018|Competition, Marketing, Strategy|

This is a helpful way to think about how you can best focus your limited resources (time, energy, money, and people) so that you keep ahead of your competition in a meaningful way (in the eyes of your customers). Your customers will pick you if you are the leader in one of the three following