Emotion

February 2018

Another Point of View

By | 2018-02-19T00:05:42+00:00 February 19th, 2018|Customer Discovery, Customer Service, Emotion, Personal Development|

Sometimes it IS a 6, Sometimes it IS a 9, & Sometimes it ISN'T either, it's something else quite entirely. Being open to the idea of seeing things from another perspective at the very least helps us to check our thinking and may even present valuable opportunities. Think, where we'd be without the 'failing' post-it

January 2018

Why People Pay

By | 2018-01-31T22:38:48+00:00 January 31st, 2018|Emotion, Marketing, Psychology, Strategy|

It’s crucial to know why someone buys from you. More often than not it turns out to be rooted in emotion. Without understanding the emotions involved, you can’t tell the story your customers want to hear. It might be: Necessity: Food, shelter, warmth Fear: Health insurance, home security, PayPal Fear of Missing Out: Time-limited offers,