Tactics

March 2018

Lessons from the ‘Mad’ Dentist of Brisbane.

By | 2018-03-02T22:59:49+00:00 March 2nd, 2018|Acquisition, Competition, Segmentation, Strategy, Tactics|

As slogans go 'mad' isn't the best for dentists. A manic dentist wielding a masonry drill above your open mouth doesn't inspire confidence! Fortunately, the 'mad' bit comes from the fact this one fired more than half his customers in a single day. You see, Dr. Paddi was miserable and his patients were to blame.

February 2018

The Paradox of Choice

By | 2018-02-17T00:48:14+00:00 February 17th, 2018|Marketing, Psychology, Tactics|

People often think more means more. The more information we have, the more options to choose from, the better the final outcome and the happier we'll be. Often, however, the opposite is true: the more choices we have, the higher our expectations become - and the more we worry about making the 'wrong' decision. Enter

January 2018