FAQs Archive - Page 5 of 13 - Your Marketing Rules

Q: Is growth marketing suitable for small businesses or start-ups?

Yes — in fact, it’s ideal. Growth marketing helps maximise limited budgets by focusing on what actually works. We help early-stage businesses in Singapore build scalable marketing systems, prioritise quick wins, and lay the foundation for long-term growth.

Q: What is growth marketing, and how is it different from traditional marketing?

Growth marketing goes beyond brand awareness or single campaigns — it's a data-driven, full-funnel approach that combines creative marketing with continuous testing, optimisation, and performance tracking. Traditional marketing might stop at impressions; growth marketing focuses on sustainable business growth , from first touch to repeat purchase.

Q: How do I get started with email marketing?

Let’s begin with a free audit of your current email marketing setup (or start fresh if you’re new). We’ll uncover quick wins and long-term opportunities, then help you create a plan that turns your list into a growth engine. 👉 Claim your free audit and let’s unlock your email potential.

Q: Is email marketing PDPA-compliant?

Yes — we ensure that all email marketing campaigns are fully compliant with Singapore’s Personal Data Protection Act (PDPA) . This includes proper consent management , clear unsubscribe options , and responsible handling of personal data in line with local privacy regulations.

Q: What’s included in your email marketing service?

Our email marketing service can include: Strategy and campaign planning Audience segmentation Copywriting and design guidance Automation setup (like drip campaigns) Performance tracking and optimisation You can choose a full-service approach or let us support specific parts of your workflow.

Q: How do you measure the success of an email campaign?

We look at metrics like: Open rate Click-through rate (CTR) Conversion rate Unsubscribes Revenue generated (if eCommerce) We use these insights to refine and improve future campaigns for better performance.

13 May 2025

Archives: FAQs

Is growth marketing suitable for small businesses or start-ups?

What is growth marketing, and how is it different from traditional marketing?

How do I get started with email marketing?

Is email marketing PDPA-compliant?

What’s included in your email marketing service?

How do you measure the success of an email campaign?

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