Beware of spurious correlations: correlation is not the same as causation.

By | 2018-03-16T11:56:17+00:00 March 16th, 2018|Metrics, Statistics, Tools|

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Hmm, what to say? Well, I've been told that I'm pragmatic and professional (whatever that means) and that my marketing expertise gets results. Basically, I'm a big believer that when done right, marketing can change the trajectory of an organization (for the better!).

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