Vanity Metrics – Beware!

“For years, corporate marketers have walked into budget meetings like neighbourhood junkies. They couldn’t always justify how well they spent past handouts or what difference it all made. They just wanted more money – for flashy TV ads, for big-ticket events, for, you know getting out the message and building up the brand. But those heady days of blind budget increases are fast being replaced with a new mantra: measurement and accountability.” – Business Week

By | 2018-01-22T12:24:00+00:00 January 22nd, 2018|Marketing, Metrics|

About the Author:

Hmm, what to say? Well, I've been told that I'm pragmatic and professional (whatever that means) and that my marketing expertise gets results. Basically, I'm a big believer that when done right, marketing can change the trajectory of an organization (for the better!).

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