Contagion

March 2018

How Things Catch On

By | 2018-03-11T19:23:07+00:00 March 11th, 2018|Contagion, Marketing, Segmentation, Strategy, Tools|

When something new appears on the scene, such as television, mobile phones, Google, or gluten-free cupcakes, not everyone rushes out to buy them at once. Some people jump in feet first, others hang-back a bit, and some finally give in. A perceptive chap, Everett Rogers, looked into how new ideas catch on and an interesting

January 2018

What Makes Ideas Spread?

By | 2018-01-23T10:19:38+00:00 January 18th, 2018|Acquisition, Communication, Contagion, Marketing, Psychology|

What makes things popular? Word of mouth is 10 times as effective as traditional advertising, but why do people talk about and share certain things rather than others? This Workbook provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at