What makes things popular?

Word of mouth is 10 times as effective as traditional advertising, but why do people talk about and share certain things rather than others?

This Workbook provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share.

Whether you’re a manager at a big company, a small business owner trying to boost awareness, or if you’re on a mission trying to get the word out, Contagious will show you how to make your product or idea catch on.

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About the Author

Mark's been working in and interested in all things marketing since 2010.