Creativity

January 2018

When Logos Go Rogue

By | 2018-02-19T00:29:43+00:00 January 29th, 2018|Branding, Communication, Creativity, Marketing, Strategy|

Your logo is quite possibly the most important element of your brand. Here are 4 things to keep in mind when evaluating yours: 1. Avoid anything trendy - you'll regret it quicker than you can say "fidget spinner". 2. Be distinctive - something that cuts through the noise, but doesn't confuse. 3. Is created with

How To Find Your Customers

By | 2018-02-19T00:28:38+00:00 January 26th, 2018|Acquisition, Creativity, Marketing|

Here's a great example of a company that 'gets' where their potential customers are lurking! It pays to figure out creative ways to target your customers, great ideas don't always have to be expensive to implement! Does anyone know of any other examples of this sort of thing?