Make A Difference!

The Difference Map, by the inspirational Bernadette Jiwa, is a one-page method for thinking about your business from a fresh perspective and figuring out how to let people know why your difference should matter to them.

Ask and answer as many questions as you can for each of the six sections

1. Principles
2. Purpose
3. People
4. Personal
5. Perception
6. Product

More information on how to get the most out of this method can be found at and in her book, Difference.

By | 2018-02-19T00:29:53+00:00 January 30th, 2018|Marketing, Strategy, Tools|

About the Author:

Hmm, what to say? Well, I've been told that I'm pragmatic and professional (whatever that means) and that my marketing expertise gets results. Basically, I'm a big believer that when done right, marketing can change the trajectory of an organization (for the better!).

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