What’s the benefit of getting customer feedback?

If we don’t seek out customer feedback, we’ll never know what leads to satisfied customers. If we don’t know what creates satisfied customers, increasing customer loyalty will always be guesswork.

Some insights:

– It costs between 5 & 25 times more to acquire a new customer than to retain existing ones.
– The greatest source of new leads is referrals from existing customers.
– Highly-engaged customers buy 90% more frequently and spend 60% more at a time.
Customer loyalty is what allows a business to grow.

And it all starts with gathering customer feedback.

By | 2018-02-19T23:08:30+00:00 February 19th, 2018|Communication, Customer Discovery, Customer Feedback, Customer Service, Tools|

About the Author:

Hmm, what to say? Well, I've been told that I'm pragmatic and professional (whatever that means) and that my marketing expertise gets results. Basically, I'm a big believer that when done right, marketing can change the trajectory of an organization (for the better!).

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