If we don’t seek out customer feedback, we’ll never know what leads to satisfied customers. If we don’t know what creates satisfied customers, increasing customer loyalty will always be guesswork.

Some insights:

– It costs between 5 & 25 times more to acquire a new customer than to retain existing ones.
– The greatest source of new leads is referrals from existing customers.
– Highly-engaged customers buy 90% more frequently and spend 60% more at a time.
Customer loyalty is what allows a business to grow.

And it all starts with gathering customer feedback.