Your logo is quite possibly the most important element of your brand.

Here are 4 things to keep in mind when evaluating yours:
1. Avoid anything trendy – you’ll regret it quicker than you can say “fidget spinner”.
2. Be distinctive – something that cuts through the noise, but doesn’t confuse.
3. Is created with your target market in mind – think what appeals to them, not you (or your fancy design chums).
4. People can read it – think about how your logo’s going to be used, different sizes, locations.

What does your logo say about you?