When Logos Go Rogue

Your logo is quite possibly the most important element of your brand.

Here are 4 things to keep in mind when evaluating yours:
1. Avoid anything trendy – you’ll regret it quicker than you can say “fidget spinner”.
2. Be distinctive – something that cuts through the noise, but doesn’t confuse.
3. Is created with your target market in mind – think what appeals to them, not you (or your fancy design chums).
4. People can read it – think about how your logo’s going to be used, different sizes, locations.

What does your logo say about you?

By | 2018-02-19T00:29:43+00:00 January 29th, 2018|Branding, Communication, Creativity, Marketing, Strategy|

About the Author:

Hmm, what to say? Well, I've been told that I'm pragmatic and professional (whatever that means) and that my marketing expertise gets results. Basically, I'm a big believer that when done right, marketing can change the trajectory of an organization (for the better!).

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