A cartoon sketch of two girls and two boys playing outside in the sun.
Uncategorized

With A Little Help From Your Friends

By Published On: February 6th, 2018

All things being equal, people prefer to buy from friends.
All things NOT being so equal, people still prefer to buy from friends!
The solution:
Figure out how to make more friends.

Know someone who'd find this interesting?

Topics covered

Join our newsletter

Want to get inside your customer's head? Get marketing and behavioural science tips in your inbox.

Latest articles
Written by : Mark Rowland

Mark's been working in and interested in all things marketing since 2010.

Social?

Related Reads

Brand Perception

14 February 2024

Brand, Positioning

Unlocking Brand Perception: Strategies for Creating Lasting Impressions

Costly Signalling

14 January 2024

Brand, Communication, Psychology

Signalling in Marketing: How to Make Your Brand Stand Out

Building Distinctive Brand Assets

7 September 2023

Brand

Building Distinctive Brand Assets

15 February 2018

Brand, Communication, Internal Marketing

Your Culture Is Your Brand

29 January 2018

Brand, Communication, Creativity, Marketing, Strategy

When Logos Go Rogue