Pied Piper Customer Acquisition

Free Trials – A.K.A – ‘The Pied Piper of Customer Conversion’

By Published On: January 19th, 2018

If someone asked if they could put a large sign in your garden, chances are you’d say “no”. But, if that same person had previously asked if they could put a small sign up (and you’d agreed to it), chances are you’d now be saying “yes” to that big sign. Weird?

What does this mean for you and your customers? It means before asking people to take a ‘big’ step with you, ask them to make a smaller one first. Free trials are a great way to capitalize on this. Offer a 10, 15, or 30-day trial. The sale may be delayed, but it is exponentially more likely to pan out.

Just don’t lead them to the river!


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Written by : Mark Rowland

Mark's been working in and interested in all things marketing since 2010.