Make A Difference!

By Published On: January 30th, 2018

The Difference Map, by the inspirational Bernadette Jiwa, is a one-page method for thinking about your business from a fresh perspective and figuring out how to let people know why your difference should matter to them.

Ask and answer as many questions as you can for each of the six sections

1. Principles
2. Purpose
3. People
4. Personal
5. Perception
6. Product

More information on how to get the most out of this method can be found at and in her book, Difference.

Know someone who'd find this interesting?

Topics covered

Join our newsletter

Want to get inside your customer's head? Get marketing and behavioural science tips in your inbox.

Latest articles
Written by : Mark Rowland

Mark's been working in and interested in all things marketing since 2010.