You can get peoples’ opinions easily, but you don’t get the truth by simply asking for answers. You reveal it by understanding the right questions to ask, by really listening (by muting your agenda) and trusting actions over words.

Watch what people do, don’t just believe what people tell you.

Organisations that succeed ‘get’ their customers first, the solutions follow.

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About the Author

Mark's been working in and interested in all things marketing since 2010.