A blue loop showing the four stages of getting and acting on customer feedback.

What’s the benefit of getting customer feedback?

By Published On: February 19th, 2018

If we don’t seek out customer feedback, we’ll never know what leads to satisfied customers. If we don’t know what creates satisfied customers, increasing customer loyalty will always be guesswork.

Some insights:

– It costs between 5 & 25 times more to acquire a new customer than to retain existing ones.
– The greatest source of new leads is referrals from existing customers.
– Highly-engaged customers buy 90% more frequently and spend 60% more at a time.
Customer loyalty is what allows a business to grow.

And it all starts with gathering customer feedback.

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Written by : Mark Rowland

Mark's been working in and interested in all things marketing since 2010.