Why Your Website Isn’t Converting — And How to Fix It

You’ve got traffic. People are visiting your website. But they’re not taking action.

No sign-ups. No calls. No sales. Just tumbleweed.

At Your Marketing Rules, we’ve audited dozens of websites for startups and SMEs across Singapore — and we’ve seen the same conversion-killing mistakes come up again and again.

Here’s why your website might not be converting — and what you can do about it.

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1. Your Value Proposition Isn’t Clear

The problem: Within 5 seconds of landing on your site, can a visitor answer:
– What do you do?
– Who do you do it for?
– Why should they care?

If not, your site is leaking conversions.

The fix: Make your headline and hero section crystal clear. Tell visitors exactly how you help them.
Bad: “Innovative solutions for tomorrow.”
Good: “We Help Singapore Dentists Get 30% More Bookings with Smarter Marketing.”

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2. You’re Attracting the Wrong Traffic

The problem: If your SEO or Google Ads are targeting broad or mismatched keywords, you might be getting visitors who were never going to convert.

The fix: Review your traffic sources. Are people coming with intent? Fix your targeting to match your ideal customer — not just the highest-volume keywords.

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3. There’s No Strong Call to Action (CTA)

The problem: You’re not telling visitors what to do next. Or you’re overwhelming them with too many options.

The fix: Every page should have one primary goal — and a bold, benefit-led CTA to match.
Examples:

• “Claim Your Free Website Audit”

• “Book Your Consultation Now”
  Avoid weak CTAs like “Learn More” or “Submit.”

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4. You’re Not Building Trust

The problem: People don’t buy from businesses they don’t trust — especially online.

The fix: Add social proof. This could be:

• Reviews and testimonials

• Logos of past clients

• Case studies

• Certifications or awards

• Photos of your team (real ones, not stock)

Trust signals can dramatically increase conversion rates.

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5. It’s Not Mobile-Friendly

The problem: If your website is clunky or broken on mobile, you’re losing over half your potential customers — especially in mobile-first Singapore.

The fix: Use a responsive design. Test your site on different devices. Ensure CTAs are big enough to tap and forms are easy to complete on a phone.

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6. It Loads Too Slowly

The problem: Every second of load time kills conversions. A slow site = a bouncer’s paradise.

The fix: Use tools like Google PageSpeed Insights or GTmetrix to identify and fix speed issues. Common culprits: oversized images, bloated scripts, poor hosting.

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7. You’re Not Handling Objections

The problem: Visitors have questions and doubts — and your site doesn’t address them.

The fix: Add an FAQ section, use persuasive copy, and answer objections head-on.
For example:

• “What if I’m not ready to commit?” → “Try our free audit with zero obligation.”

• “Is this service right for me?” → “We specialise in helping Singapore SMEs and startups.”

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8. Your Forms Are Too Long (or Confusing)

The problem: Asking for too much too soon can scare people away.

The fix: Keep forms short and sweet. Just name, email, and one key question is usually enough to start the conversation. You can always collect more info later.

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9. It Feels… Generic

The problem: Your website looks and sounds like every other competitor — bland, forgettable, and easily skipped.

The fix: Inject personality and clarity into your copy and design. Speak in your audience’s language. And most importantly, be clear about why you’re different.

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10. You’re Not Measuring or Testing

The problem: You’re flying blind — no data, no optimisation, no insight into what’s working.

The fix: Use tools like Google Analytics, Hotjar, or Microsoft Clarity to track behaviour. Test different headlines, CTA placements, images, or offers. Small tweaks can lead to big gains.

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🚀 Make Your Website Work Harder for You

Conversion issues are fixable — but only if you know what to look for.

At Your Marketing Rules, we help businesses across Singapore turn their websites into lead-generating, client-winning machines. We don’t guess. We use data, behavioural science, and clear strategy to make sure every element is pulling its weight.

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✅ Get a Free Website & Marketing Audit

Want to know why your site isn’t converting — and how to fix it fast?

🎯 Claim your free audit today.
We’ll review your site, identify the friction points, and give you a no-fluff plan to improve performance.