![Best Friends A cartoon sketch of two girls and two boys playing outside in the sun.](https://www.yourmarketingrules.com/wp-content/uploads/2018/02/best-friends-illy.png)
With A Little Help From Your Friends
All things being equal, people prefer to buy from friends.
All things NOT being so equal, people still prefer to buy from friends!
The solution:
Figure out how to make more friends.
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July 27, 2024
Written by : Mark Rowland
Mark's been working in and interested in all things marketing since 2010.