Communication

February 2018

What’s the benefit of getting customer feedback?

By | 2018-02-19T23:08:30+00:00 February 19th, 2018|Communication, Customer Discovery, Customer Feedback, Customer Service, Tools|

If we don't seek out customer feedback, we'll never know what leads to satisfied customers. If we don't know what creates satisfied customers, increasing customer loyalty will always be guesswork. Some insights: - It costs between 5 & 25 times more to acquire a new customer than to retain existing ones. - The greatest source

Your Culture Is Your Brand

By | 2018-02-15T23:43:03+00:00 February 15th, 2018|Branding, Communication, Internal Marketing|

Employee handbooks, like that rare bird the Yellow Pages, are often found hanging out propping open doors. There seems to be an intercompany tussle to see whose can be crowned driest of them all. But in the right hands, an employee handbook can be a powerful vehicle for attracting the right employees, communicating values, and

The Easiest Way To Create Value

By | 2018-02-19T00:30:07+00:00 February 1st, 2018|Communication, Customer Discovery, Marketing|

When was the last time you tried on your customers' shoes? Have you navigated your own website recently? Followed your user instructions? Contacted your customer service at the weekend? If you're ever in doubt how to create value, simply figure out how to make life better for your customers. Then focus on that!

January 2018

When Logos Go Rogue

By | 2018-02-19T00:29:43+00:00 January 29th, 2018|Branding, Communication, Creativity, Marketing, Strategy|

Your logo is quite possibly the most important element of your brand. Here are 4 things to keep in mind when evaluating yours: 1. Avoid anything trendy - you'll regret it quicker than you can say "fidget spinner". 2. Be distinctive - something that cuts through the noise, but doesn't confuse. 3. Is created with

How Much!?! The Importance of getting your pricing right.

By | 2018-02-19T00:28:57+00:00 January 27th, 2018|Communication, Competition, Marketing, Pricing, Psychology, Strategy|

Pricing (perhaps marketing's most overlooked P) is frequently not given the attention it deserves. Perhaps you take a look at your competitors and think "hmm, well if we charge a little less / a little more than them then ...", or "it costs this much to produce so let's stick 10% on top." Of course,

Going Viral (thoughtfully)

By | 2018-01-23T10:19:08+00:00 January 21st, 2018|Acquisition, Communication, Marketing|

Whatever it is you're offering you'd better hope it's not a virus. Viruses don't care who they infect, everyone is a target. You actually care about the people who use your products, whereas a virus's only aim is to survive. You are not in the business of survival because you actually want to make a

The Power of Listening to Hear

By | 2018-01-23T10:19:17+00:00 January 20th, 2018|Communication, Customer Discovery, Marketing|

You can get peoples' opinions easily, but you don't get the truth by simply asking for answers. You reveal it by understanding the right questions to ask, by really listening (by muting your agenda) and trusting actions over words. Watch what people do, don't just believe what people tell you. Organisations that succeed 'get' their

What Makes Ideas Spread?

By | 2018-01-23T10:19:38+00:00 January 18th, 2018|Acquisition, Communication, Contagion, Marketing, Psychology|

What makes things popular? Word of mouth is 10 times as effective as traditional advertising, but why do people talk about and share certain things rather than others? This Workbook provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at