February 2018

Creating Effective Teams

By |2018-02-27T00:27:24+00:00February 26th, 2018|Internal Marketing, Meetings, Project Management, Psychology, Strategy, Teams, Tools|

Teams are formed and then swiftly dissolved on an increasingly regular basis. Perhaps they're set-up for that one critical project before being disbanded without a moments thought. The challenge is figuring out how to get this ragtag (sometimes jaded) bunch performing as a high functioning team in the shortest time. An overwhelming array of models

The Paradox of Choice

By |2018-02-17T00:48:14+00:00February 17th, 2018|Marketing, Psychology, Tactics|

People often think more means more. The more information we have, the more options to choose from, the better the final outcome and the happier we'll be. Often, however, the opposite is true: the more choices we have, the higher our expectations become - and the more we worry about making the 'wrong' decision. Enter

January 2018

Why People Pay

By |2018-01-31T22:38:48+00:00January 31st, 2018|Emotion, Marketing, Psychology, Strategy|

It’s crucial to know why someone buys from you. More often than not it turns out to be rooted in emotion. Without understanding the emotions involved, you can’t tell the story your customers want to hear. It might be: Necessity: Food, shelter, warmth Fear: Health insurance, home security, PayPal Fear of Missing Out: Time-limited offers,

How Much!?! The Importance of getting your pricing right.

By |2018-02-19T00:28:57+00:00January 27th, 2018|Communication, Competition, Marketing, Pricing, Psychology, Strategy|

Pricing (perhaps marketing's most overlooked P) is frequently not given the attention it deserves. Perhaps you take a look at your competitors and think "hmm, well if we charge a little less / a little more than them then ...", or "it costs this much to produce so let's stick 10% on top." Of course,

Free Trials – A.K.A – ‘The Pied Piper of Customer Conversion’

By |2018-01-23T10:19:27+00:00January 19th, 2018|Acquisition, Marketing, Psychology|

If someone asked if they could put a large sign in your garden, chances are you'd say "no". But, if that same person had previously asked if they could put a small sign up (and you'd agreed to it), chances are you'd now be saying "yes" to that big sign. Weird? What does this mean

What Makes Ideas Spread?

By |2018-01-23T10:19:38+00:00January 18th, 2018|Acquisition, Communication, Contagion, Marketing, Psychology|

What makes things popular? Word of mouth is 10 times as effective as traditional advertising, but why do people talk about and share certain things rather than others? This Workbook provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at