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Segmentation – A Powerful Thing

By Published On: January 25th, 2018

When people say their product / service is for “everyone” what they’re really saying is it’s for “no one in particular”.

If you’re Coca Cola that’s fine, but assuming you’re not there are massive gains to be made by being clear about who your customer really is.

So figure out whose problem you have the solution to and focus on that until you become known as ‘the go-to person’.

Be different.

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Written by : Mark Rowland

Mark's been working in and interested in all things marketing since 2010.