Tools

March 2018

How Things Catch On

By | 2018-03-11T19:23:07+00:00 March 11th, 2018|Contagion, Marketing, Segmentation, Strategy, Tools|

When something new appears on the scene, such as television, mobile phones, Google, or gluten-free cupcakes, not everyone rushes out to buy them at once. Some people jump in feet first, others hang-back a bit, and some finally give in. A perceptive chap, Everett Rogers, looked into how new ideas catch on and an interesting

February 2018

Creating Effective Teams

By | 2018-02-27T00:27:24+00:00 February 26th, 2018|Internal Marketing, Meetings, Project Management, Psychology, Strategy, Teams, Tools|

Teams are formed and then swiftly dissolved on an increasingly regular basis. Perhaps they're set-up for that one critical project before being disbanded without a moments thought. The challenge is figuring out how to get this ragtag (sometimes jaded) bunch performing as a high functioning team in the shortest time. An overwhelming array of models

How to Work More Efficiently

By | 2018-02-25T21:33:53+00:00 February 25th, 2018|Strategy, Tools|

We all know it's important to focus on the long-term, on pursuing those tough to acquire skills, on developing that network, and on planting that 'tree'. But there's often a seemingly unending queue of urgent things that only you can possibly do. These urgent things shout loudly, vying for your attention and so they get it,

What’s the benefit of getting customer feedback?

By | 2018-02-19T23:08:30+00:00 February 19th, 2018|Communication, Customer Discovery, Customer Feedback, Customer Service, Tools|

If we don't seek out customer feedback, we'll never know what leads to satisfied customers. If we don't know what creates satisfied customers, increasing customer loyalty will always be guesswork. Some insights: - It costs between 5 & 25 times more to acquire a new customer than to retain existing ones. - The greatest source

On Feedback

By | 2018-02-18T17:03:45+00:00 February 18th, 2018|Internal Marketing, Meetings, Personal Development, Tools|

Getting feedback can be an awkward and sometimes painful experience (giving it can be even worse!). Whenever you're on the receiving end it can be helpful to ask yourself: "What can I do with this?" It's not just about figuring out what has/hasn't succeeded, it's also about choosing if and how to react. This model

January 2018

Make A Difference!

By | 2018-02-19T00:29:53+00:00 January 30th, 2018|Marketing, Strategy, Tools|

The Difference Map, by the inspirational Bernadette Jiwa, is a one-page method for thinking about your business from a fresh perspective and figuring out how to let people know why your difference should matter to them. Ask and answer as many questions as you can for each of the six sections 1. Principles 2. Purpose